lunes, 22 de junio de 2009

Dear Graduate (Crisis Version)


Este articulo aparecio esta semana en Business Week


Es una sección en la que escriben Jack Welch (ex-presidente de General Electric) y su esposa


Me parecio interesante incluirlo en el Blog justo antes de terminar el MBA


Not long ago, we received some advice about what not to say when delivering a commencement address that was coming up. First, don't bore the graduates with clichés, like the old "the road not taken," we were told. Don't blither on with buzzwords like "synergy" or "paradigm" either. And most of all, don't tell the graduates they're the best and the brightest, the future belongs to them, or how hard it was when you were young. They'll just laugh—or groan.
Instead, we were urged, just admit the economy is awful and give the students what they want to hear. Advice on how to succeed anyway.


Oh, just that?
Three years ago we wrote a column called "Dear Graduate," with a very simple message. "The way to get ahead is to overdeliver," we said. "Expand the organization's expectations of you and exceed them."

That advice, we firmly believe, still holds true.
But the current environment prompts us to add four "codicils" to the overdeliver credo, to bolster it (and you) for the tumultuous ride ahead.
And like the current environment, you may not like them very much.
Take the first of the lot: Get off your computer. No, we're not being Neanderthals. We love the wonders of the Web as much as the next geek. We live on our BlackBerrys, tapping away on them even as we talk with each other, eat dinner, and watch ball games. We're addicted to Twitter. We stalk our children on Facebook. Frankly, when it comes to technology, we're certifiable.


But we're not vying for promotions these days. When we were, we knew one thing for certain: Relationships matter. Real ones, perhaps maintained electronically, but not built that way. So next time you're about to e-mail a co-worker, hit the delete key, take the elevator or walk down the hall, and talk to them instead. Get to know them. Let them get to know you. And if you're thinking of working from home two or three days a week because "it's so easy" and "it doesn't really matter," slap yourself for being unrealistic. Because if you ever want to be a leader, being online is fine but being there is imperative.

Our second piece of advice probably sounds just as old-fashioned as the first, but we'd prefer to call it timeless: You've got to pay your dues if you want to sing the blues.
O.K., we stole that line, and from Ringo Starr of all people. But as the song says: "You know it don't come easy," especially these days. In this marketplace, if you're a new employee hoping to achieve work-life balance, we strongly suggest you hold that thought. Hold it, that is, until you've earned some chits with a nice, long run of great performance. In the brave new world of 9%-plus unemployment, flexibility is a reward, not an entitlement.

Our third piece of advice is to love everyone.
Yes, we're serious. We live in a culture of pervasive criticism and snark. We dismiss less-successful-seeming people as losers. We fall into the trap of office politics, aligning with one group or the other, hoping it's got the inside track. How pointless. Most people you meet at work—regardless of rank or title—know something you don't. Many people, again despite where they sit in the hierarchy, can be a mentor to you about something. So try to shed your cynicism and listen to every voice. It will make you smarter and more humble. And if smartness and humility end up being the two main traits people see in you, you're going to be a winner, no matter what the GDP.


Our final piece of advice to the Class of '09 is especially for those with business degrees: Please stop apologizing. Despite all the negative noise about capitalism of late, the vast majority of companies are filled with good and decent people, doing good and decent work. There's no need to feel shame. You are entering a noble profession. Business is a force for progress in the world, creating jobs, opportunity, and hope, and you'll be part of that. If nothing else in these complicated times, that alone is cause for celebration.
And we do suggest you celebrate. You are the best and the brightest. The future does belong to you. All you need to do is overdeliver—and then some

viernes, 19 de junio de 2009

TAKE CARE OF YOUR COSTUMERS, AND THEY WILL TAKE CARE OF YOU

Una compañía puede tener excelentes productos, los servicios maravillosos, y fabulosos precios, pero si no se toma en cuenta el cuidado de los clientes, no se tiene nada. Si el negocio es tener éxito, se debe distinguir la empresa misma de sus competidores proporcionando un servicio superior. Eso significa tratar a los clientes con respeto, significa escuchar el cliente cuando tiene un problema, significa hacer lo que sea para solucionar ese problema.

El cuidado del cliente comienza con la comunicación, sea una sonrisa cuando
el cliente llega al negocio o una explicación 15 minutos de las varias características de un producto, es importante que la comunicación sea oportuna, específica, y sincera. Mientras que eso pudo sonar simple, a menudo
no lo es.

Cuando se quejan los clientes, están dando otra oportunidad para seguir con
ellos como clientes. Manejando esas quejas rápidamente y con eficacia, se tiene una oportunidad de salvar no solamente la relación con ese cliente sino también volverla mas fuerte. Aprovechar las oportunidades recompensará, con un fuerte y leal cliente.

Las quejas más que quejas, son favores que las personas, los clientes, le están haciendo a la compañía, puesto que es una oportunidad para reivindicarse, y para que el cliente se sienta especial en la resolución del problema. Esto sugiere que todos los colaboradores de la compañía deben estar empoderados para tomar decisiones en pro del cliente, deben estar excelentemente capacitados y bien entrenados para afrontar estas quejas, ya que la responsabilidad no solo recae en el gerente general ni en el colaborador que representa la compañía, sino deben estar en capacidad de atender todas las personas de la empresa, de esta manera la empresa será capaz de afrontar la situación presente, y hasta de pronto las futuras.

No hay que ver los reclamos de la gente como una molestia sino como una manera análoga de hacer feedback en la empresa, ya que si los reclamos, sugerencias o comentarios de los clientes, no clientes, clientes en potencia y hasta del celador del edificio, son tomados como una retroalimentación de la compañía y son puestos a ser analizados y procesados de forma útil y efectiva, toda esta información puede ser mas que una pequeña mina de oro que nos ayudara a crear un sistema de mejoramiento continuo, en donde se reflejen todas la soluciones a los problemas de los cliente. Es mas, si la gente se da cuenta que su opinión fue valedera e importante, se sentirán especiales y eso creara una relación de éxito mutuo
Conclusiones

•El proceso de flujo de la información puede ser útil en la manera que se vea como un sistema cíclico y continuo donde interaccionan todas las personas involucradas en la compañía

•Un sistema eficaz de información y retroalimentación puede generar ventajas competitivas dentro de la empresa

•Si cuidamos a los clientes, estos cuidaran de nosotros, haciéndonos saber información que para nosotros es difícil de ver pero que para ellos es demasiado palpable por lo consiguiente no están ayudando a mejorar